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Personal and Executive Coaching


Lion Goodman, PCC

Professional Certified Transformational Coach

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What difficulties are you having?

Where there is an effect, there is a cause.  And it’s almost always an inside job. 

The inner cause of most problems can be traced to childhood traumas and wounds, limiting beliefs, or negative behavioral  strategies.

I help you find, identify and eliminate those subconscious patterns – completely and permanently. The Clear Beliefs Method produces dramatic, nearly instantaneous results. (See client testimonials below.)

Once you clear the source of the problem, the second step is to create positive, empowering beliefs in that space. Like planting seeds in fresh soil, they will grow and blossom in your life, easily, naturally and beautifully.

I work with people who are dedicated to complete transformation of their lives.  A single session will give you significant relief, but true transformation requires a commitment to the entire cleaning-out process.

I offer three-month and six-month programs. They include three 90-minute personalized sessions each month, plus one group call each month.  The more time we spend together, the deeper we can go, and the more patterns we can transform. Your life will continue to clear up, one step at a time, until you feel shiny and bright.

I also offer a one-time 2-hour session to see whether this deep and profound work is compatible with your goals and intentions.  

After you make your purchase, you will be directed to my calendar to schedule our initial meeting.

Initial 15-Minute Assessment

Free. $50 charged if you miss your appointment.

Initial 2-hour Coaching Session


3-month Coaching Program

$2,500 per month

6-month Coaching Program

$2000 per month


  • In the 3- or 6-month coaching package, you receive:
    • Three 1.5-hour sessions per month
    • Text or email support within 24 hours during the workweek
    • The Clear Your Beliefs Audio Program for self-healing and dissolving of limiting beliefs
    • Information and practices to clear what’s in the way OUT of the way, to do at home and at work.
    • Save 10% when you pay the full amount in advance.
  • At your appointment time, join Lion’s zoom room:    Meeting ID: 415 686 5805    One tap mobile (USA): +16699006833,,4156865805#
  • If your sessions runs longer than the purchased time, your credit card will be charged for the additional time at then prevailing rates. Session time is charged in quarter-hour increments (any portion used).
  • We require 24-hour notice for any changes or rescheduling of appointments. Since we have reserved that time for you, less-than-24-hours notice will be charged for one hour (regardless of session length) at the prevailing hourly rate (except for illness or emergencies).
  • Prior to each session, answer this question: “If I could eliminate only ONE belief or pattern in my session, which one would I clear?


I look forward to working with you to transform your life from the inside out.



Negative and limiting beliefs at the core of your psyche can result in these symptoms and conditions:

  • Low-self-esteem, negative self-talk
  • Lack of motivation
  • Critical or mean inner voices
  • Weight and health problems
  • Interference with success in life
  • Bad habits and repeating negative behaviors
  • Difficulties in personal and work relationships
  • Inability to bounce back from challenges or failure
  • Comparing and judging oneself and others
  • Uncomfortable feelings, sensations, & emotions

The Clear Beliefs Method takes you to the source of any persistent issue, and permanently resolves it within your psyche.  Once you delete an old pattern, you can choose the reality you prefer to create.

When you become the Creator of your own life, you are no longer tied to the bounds and limitations of the past.  You are truly free.


In terms of change and in terms of time spent, this was about the best investment I’ve ever made in coaching (and I have tried many coaches).

~ D.K., Bozeman, Montana

Lion’s coaching led to emotional healing, new healthy habits, increased self-confidence, significant insights and many other wins. I am forever grateful. 

~ Chonticha M., Netherlands

I felt a shift both emotionally and physically. What had been stuck inside me my whole life finally came out. Maybe for the first time in my life, I feel shame-free. I no longer need to justify who I am.

~ MG, Pasadena, California

I’m on commission and hadn’t had a sale in 3 months. 18 hours after clearing my beliefs, I got a call from a prospect I had given up on. He said he’s ready to buy!

~ Gene Tress, Ann Arbor, Michigan

There’s something about this process that makes it much easier to let underlying beliefs float to the surface where I can see them for what they are. They seem like entities I can address respectfully, rather than shameful things to avoid.

~ B.L., Paducah, Kentucky

The Clear Beliefs Process transformed several underlying beliefs which had previously limited me. I gained not only new, more powerful beliefs, but I also learned a process I can use in the future to fine-tune my beliefs anytime in the future.

~ Kathryn P., Summit County, Colorado

Thanks again for a powerful session. We were planning a trip to Costa Rica, and with more grounding, and new eyes, new possibilities opened up. We magically found a way to reduce the cost of the trip by several thousand dollars! The session has already paid for itself many times!

~ David Nicol, Ph.D., Sebastopol, California

I have been living in a completely new space since our work together. The shame has virtually disappeared. I have a new life. I feel free. I can think more clearly. I am more alert, more energetic. I no longer feel like I’m dragging a burden around all the time. I am sooo much lighter. I am growing up! It’s rather miraculous.  It is a new beginning – a new life!

~ Sherri Pula, Ontario Canada

The impact of our work together is still unfolding. My inner child was healed by your loving reflections and the message of protection you delivered. This brought new-found awareness.  I feel freed from dragging around garbage bags of weighty stuff, and the radiance of true Beingness that showed up at the end is still with me!

~ D.F., Portland, Oregon

I use the Clear Beliefs process for myself every week, and I use it with my clients regularly. My whole life is shifting. I used to be miserable because of my inner critic. I am much more generous and forgiving of myself. I am more cheerful, and I’m taking steps I just couldn’t before. Now it seems natural. This work is real. It creates positive change. It’s beautiful.

~ R.T., Denver, Colorado

Lion taught me and encouraged me to embrace and understand my pain and discomfort through his guidance, mindfulness, meditation, and his Clear Beliefs process. That has allowed me to remove pills from my life.

~ P. Zeller, Denver, Colorado

Lion helped me understand interpersonal dynamics in a profound way, and he guided me through some tricky relationship issues. He is a true master when it comes to relationships between a CEO and his employees. 

~ Tom Lev, Founder & CEO, Sage A.I., San Francisco

You guided me into the scariest, darkest, and hellish locations of my inner psyche. As the healing began, I released one obstacle at a time, and received the nourishment needed to heal. Thank you for opening my heart and soul.

~ Nance B., Spokane, Washington

Lion is one of the most intelligent, caring, creative, and experienced mental health professionals I have ever met. My gratitude cannot be expressed with words.

~ Jeanette Spence, APRN, Columbia, South Carolina

You were the turning point for me. You helped me awaken, and you saw me and believed in me when I was showing up as a shy, confused and sad young woman. I honestly don’t know where I’d be without you. I so appreciate your love, knowledge and mentorship.

~ Sally Hope, Wildheart Revolution, Bozeman, Montana

The process is amazing in terms of the results produced in just a few weeks. My core beliefs, which had been troublesome for decades, simply lost their emotional charge — and were replaced by new beliefs that support and thrill me!

~ Jim Bird, Life Coach, Downingtown, PA

When it comes to relieving stress and creating a balanced life, this work is much more value for the money than cognitive work – it actually transforms your subconscious mind – which is a rare thing!

~ Marina Malmberg, Stress Therapist, Sweden

The Clear Beliefs Process  works on core beliefs, established in early childhood – the ones that have produced intense suffering for decades. I’ve witnessed amazing changes in myself, and in those I’m working with.

~ Robert Sanders, Life Coach, Pittsburg, Pennsylvania

It’s been liberating and enlightening to finally uncover and discover the blocks and beliefs that have been problematic, worrisome, stressful and hindering in many areas of my life. I appreciate that I can continue to practice on my own, and get excellent results! 

~ Janna Ekstrom, Bend, Oregon

I’ve cleared what’s kept me stuck from moving forward in my life. The tools have enabled me to take action and get me off my ass and create! It has been a joy and a blessing.

~ Deborah Chelette-Wilson, Licensed Psychological Counselor, Winnsboro, Texas

The last 40 years of my life were tough – a lot of difficulties and very little joy. I came to the same painful places too often, which left me feeling immense grief, or uncomfortable numbness at best. During our work together, my zest for life began to come back. I am beginning to experience joy and excitement, and to create my life, rather than letting it pass me by. I look forward to the new bright day that is dawning. I am very grateful to you.

~ Monika Jacobson, Stuttgart, Germany

This was the single best investment I’ve made in my well-being for a very long time. I experienced deep core insights right from the beginning, and in each and every session. I released old, limiting conditioning and confirmed new, revitalizing beliefs. My optimism, clarity, productivity increased, and so did my finances!

~ Sandy Kuehl, Des Moines, Iowa